Arguably the most neglected and undervalued questions in business. So many businesses will tell us “CUSTOMER SERVICE!”, when asked what makes them better than their competitors. Guess what? YOU. ARE. WRONG. You have to know what makes your business different from every single competitor in your market. You have to understand with depth what makes you UNIQUE.
Your Unique Selling Proposition
Then, once you actually know what your Unique Selling Proposition is, you have to market it until the cows come home. It should be in your slogan, in your mission, and in your Cheerios. You need to eat, breathe, and smell your USP. Everyone should know it because it’s all they should hear. This is what your business and your marketing is based on. This is why your customers buy from you over another.
Don’t worry, our team is ready to help you identify and market the most important piece of information about your business.