Search Engine Optimization – SEO

What is SEO (Search Engine Optimization)?

SEO, or Search Engine Optimization, is the process of refining your online presence to increase your ranking when customers search for your industry on search engines.

Why does your website need SEO?

When you need to find information or find a business for something, what do you do? You search on Google. Well, so do your customers.

Search engine algorithms use over 220 factors that determine how well your site will perform in Google and Bing searches. Our search engine optimization specialists assist in optimizing your website to maximize its performance in 220 factors, but we start with these:

Website Traffic | Page Titles, Page Descriptions, & Content
Behind the Scenes 
Coding Relevancy | Keywords

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How SEO Helps Your Business:

  • More Leads and Customers: Greater exposure and name recognition can inevitably improve your business. Increased visibility and traffic to your site will lead to more interested customers, generating new business. 
  • More Credibility: SEO strategy is structured around making your website visible and establishing your business as a trustworthy resource for potential clients. We can include up-to-date, industry-accurate content and build relationships with other resources to build your online credibility. 
  • More Traffic: Our strategists will continuously monitor your site’s performance to determine what changes we should make to bring in more visitors and keep people on your site once they arrive.
  • More Money: More business means more profits! 
  • Growth, Success, & Happiness: When you bring in more profits, you can hire more workers, buy better equipment, and perhaps even expand your business. The more improvements you make, the better your business will perform; growth begets growth, and our SEO strategists are here to help make that happen!

Important SEO stats all small business owners should know*

  • 81% of shoppers conduct online research before making big purchases
  • 72% of consumers who did a local search visited a store within five miles
  • 78% of local-mobile searches result in offline purchases
  • 51% of smartphone users have discovered a new company or product when conducting a search on their smart phones
  • Google gets over 100 billion searches a month

Search Engine Optimization Services

  • Monthly SEO Packages
    • starting at $499/mo
  • Local SEO
  • One-Time SEO Refresh
  • Foundational SEO coding/setup
  • SEO Audits
  • Google Product Merchant Center Integration
  • Pay Per Click campaigns via
    • Google Adwords, Bing, & Yahoo
  • Social Media Marketing
  • Social Media Ads
  • SEO Strategy
  • Video SEO
  • Responsive Design
  • Directory Listing Management
  • Page Speed Improvements & Testing
  • Keyword Research
  • Monthly Analysis & Reporting
  • Competitor Analysis
  • Link Building
  • Reputation Management
  • Google My Business, Apple Maps, Bing Business, & Yelp

More Important SEO Info

search engine optimization charlestonIf you are like us and you like the nitty gritty details, here is what the factors above mean.

  1. Traffic – It is king, the more QUALITY visitors you have, the more Google feels you are worth ranking
  2. Titles, Descriptions, and Content – with the average #1 page having 1800 words, it is vital that your content and titles are set up correctly
  3. Coding – You don’t like to look through a cluttered closet to find something, nor do the crawlers want to look through a bunch of junk to find what you are all about
  4. Relevancy – Not only does your content and site need to be relevant to the search, but it also needs to be updated

We can’t give all the secrets away, but our team will ensure your site has all the factors when we work for you. Call our knowledgeable SEO company today to learn more about the SEO packages that we have to offer!

*Stats are according to HubSpot.

Why Hire an SEO Professional?

When you’re considering investing in SEO, you may wonder if you can complete the tasks on your own. While it is totally possible, hiring an SEO professional can be beneficial in a multitude of ways, including:

  • Time – Running a business involves a lot of time. You have to worry about your day-to-day operations and countless other factors. Let a professional worry about your SEO campaign! You can focus on your business while a strategist expertly runs your campaign.
  • Experience – SEO involves sophisticated strategy and constantly staying up-to-date on industry trends. If you don’t have experience, you may not know how to optimize for SEO properly. A professional has the experience needed to improve your rankings.
  • Understanding – An SEO professional is an expert in their field. With the knowledge and understanding of how SEO and search engines work, they can create a campaign that drives better results for your business.
  • Boost Traffic – Part of effective SEO practices involves driving traffic to your website. The aim is to reach as many potential customers as possible and to teach people about your business and its offerings. A professional can help optimize your site so it is informative, helpful, and drives ample traffic to your business.

If you’re ready to begin your SEO journey, contact Stingray Branding today! Our SEO company is comprised of skilled and compassionate strategists that are excited to help boost your business’s online presence. Though we are based in Charleston, SC, we offer assistance to business owners everywhere! Give us a call to get started on your SEO campaign. Don’t forget to check out the other marketing services our agency has to offer!