We all hear that content is king. Why? Well, the common wisdom is that content offers a distinct SEO advantage. Content is for SEO, right? It reminds Google that your website is constantly being updated and helps with keyword capture. But what if I told you it was...
I debated writing this piece. The past year has seemingly been one crisis after another. The economic, social, and personal impacts of the past year have been deeply felt by so many not just in our country, but across the world. There’s nothing fun to talk about in...
How do you handle marketing in times of crisis? This is a question we really haven’t thought a lot about beyond natural disasters. Traditionally, the American market deals with crises that are more focused, either in a shorter time frame or a specific part of the...
The world is in a constant state of change. This wisdom has prevailed through all of human history for good reason, but that change seems different now. The continuing impact of the pandemic on the economy has made this one of the most challenging times to do business...
September marks the halfway point of hurricane season, but that doesn’t mean we can relax. Preparing for major storms is an ordeal on many levels. We worry about our families, our homes, and our vehicles as storm threats appear. But it’s more than the standard worries...
We’ve all heard that content is king. Sales content, personal content, marketing content, blogs, videos, podcasts, specific platform content, and all of the rest can be overwhelming. Let’s be honest, we’re sick of content. So why are we talking about it again?...
